How to Keyword Density & Placement Matters!
Related keywordsKeyword stuffing — including your keyword so many times that the page is unreadable or reads unnaturally — is one of the factors that can negatively impact your site’s SEO ranking. Including your keywords and phrases enough times to indicate to search engines that they’re the topic of your site is important, however. Striking the correct balance of keywords is one the difficult aspects of SEO campaigns.
Deliberate placement of keywords is a good way to balance out keyword density. Your targeted words and phrases won’t bog down the readability of your pages, but placing them in these prominent places will alert readers and search engines that they’re the subject of your page:
- Page title
- Headers
- URL
- Image tags
- Link anchor text
How to Keyword Density & Placement Matters! is Keyword SuggestionsKeywords should also appear a few times in the body of your page’s content. Generally, earlier positioning is better. Save synonyms or secondary keywords for later in your content. You may have to experiment with keyword placement and density to find the most effective combination for your keywords. It is vital for your success to keep track your of search engine rankings, as you will need to learn what works and what does not, and always be aware if your website suffers from a penalty or errors on your page, so that you can react quickly and negate the harm that has been done to your rankings. Tools like RankScanner help you track your Google rankings positions and can help you determine what’s working and what isn’t in a quite simple and automated way, so you won’t have to check it manually yourself.
You can also check the readability score of your site using tools like the Readability Test Tool. It returns helpful information based on multiple different indexes
