Content
SEO Content
Understanding seo for beginners Read , Content is the bread and butter of any SEO campaign. What appears on your webpage can sell itself, or it can relegate your site to obscurity. Three criteria for SEO content are:
- Useful
- Unique
- Current/Relevant
Useful Content gives you points for helping
Content should engage readers with good storytelling and offer them something they can’t get on another site — either a new product, new information or a new perspective on old information or current events.
Unique Content makes you stand out
Copied content is penalized by search engines, and using content subject to copyright without permission exposes your site to legal action. Every post, page and description should be original.
Relevant Content gets your readers to come back for more
Content should be updated on a regular basis, especially time stamped pages. A website with article publication dates that are months old looks abandoned and out-of-date. Additionally, uploading new content consistently helps increase return readership and improves a site’s credibility.
WordPress logoA daily or weekly blog post is a great content strategy that meets all of the above criteria. It also creates opportunities for outbound links that are relevant to blog post content, and exceptional posts can generate a high number of inbound links. Google’s own Blogger as well as WordPress – the most popular blogging platform since 2003 – both have easy-to-use blog creation tools that can be used on a new or existing domain.
Images, Infographics and Videos
infographic seoUnderstanding seo for beginners next read
, Images and infographics are easier for readers to parse. They convey more information in the same amount of space, they’re visually appealing, and they capture readers’ attention far better than text. Readers are also more likely to remember information they learned through an image when compared to information they learned from reading text, and can help you drive more sales or sign ups on your blog or ecommerce store.
Infographics are a compelling way to showcase complicated information or diagram an experiment or case study, and they, along with videos, are the two categories of content that are most likely to go viral.
The downside to using images, infographics and videos in SEO campaigns is that search engines can’t process them on their own: it takes a little more work to describe them. This where image description tags take center stage. By using these HTML tags around your visual content, you can describe your image with keywords and text that search engines can use to categorize them. That text won’t appear on your website, and visitors will still only see the image itself.
